PPC Basic Video Course

You asked for it – a video course to teach you how to use Pay per click advertising! It’s call PPC Basics – and it will be for sale to the public for $47.00. But for members it’s included!

If you have any questions about PPC Advertising, be sure to ask in the FAQ section. Answers are generally back to you within 24-48 hours.

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Videos: NoteTab Text Processor

I highly recommend you use a text processor for writing your email messages, particularly if you send plain text emails. While I use Textpad, many of my clients use Notetab’s free version. Here are a couple of short videos that show you how to use Notetab to format your emails.

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Videos: AdTracker Basics

Ad tracking links are a critical component of measuring the effectiveness of your marketing. With a tracking link, you can measure how many people click on the link. That lets you compare the effectiveness of one email versus another in an autoresponder sequence. It lets you know which link is clicked more frequently than others. And when your ad tracking links are integrated with 1ShoppingCart, you can see which links led to sales.

This is a series of videos showing how to use the ad trackers built into 1ShoppingCart. Even if you don’t use that system, you’ll learn enough from this video series to understand how and why to use ad trackers in any system.

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Testing & Tracking Webinar Posted

If you’ve been putting off improving your website through testing – you’ve just run out of excuses! In a 90-minute webinar, Dr. Jeanette Cates, went through:

• The 5-Step process of testing and tracking
• Examples of the questions you can answer with testing
• The major free tools available for testing – and how to choose which is best for you
• Next steps to take to start using testing to improve your sales

The replay has been posted for all members, along with a copy of the slides. You’ll also find related materials added to the site over the next few days.

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