Info Products
Next Entries »Software Video: SnagIt (Mentor)
Wednesday, January 16th, 2008SnagIt is a software package for PCs. It is how you get those good-looking screen shots to add to your websites or documents.
Three Parts of an InfoProduct
Wednesday, January 16th, 2008When we see the finished product, we rarely think about the parts that go into it. We just look at the box and say “great product.” But in the case of an information product, there are three distinctive parts: content, packaging and delivery. Let’s look at each separately.
Information Marketing with a 7 Dollar Twist (Mentor)
Wednesday, January 16th, 2008In early February 2007 a new “system” was added to the Internet marketing mix. Created by Jonathan Leger, a programmer/marketer from Dallas, the system continues to yield results for those who apply it. But does it fit your online business model?
5 ways to build your credibility (Mentor)
Wednesday, January 16th, 2008Credibility is defined as “The quality, capability, or power to elicit belief.” No place is credibility more important than online.
After all, when you visit a website you don’t know anything about the person behind the site. Are they honest? Do they provide quality information? Will they deliver what they promise?
Byte Sized Information Products (Incubator)
Wednesday, January 16th, 2008Wired magazine recently featured an article on the “Snack Culture” in which they emphasized the need for smaller pieces of information that just provide a “taste” of topics. So how can information marketers take advantage of this need for smaller pieces of information?
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