A logo is a memory tool for customers that are generally used in a branding strategy. Humans generally recall visual symbols better than writing by itself, so a properly designed logo gives customers something to think of and instantly remember while associating the image with your business.

A company needs to work to gain a foothold in the eyes of consumers, and they can do that by having a unique logo designed just for them. Therefore, a custom logo design services is a large act for a business to take to market their brand.

A uniquely created logo is a very important marketing tool for any company getting into an fresh market, or when they introduce an uncommon product or service. They also help new businesses communicate what they are all about, and it also allows front running organizations to show that they should be taken seriously.

Paying to have someone create a logo for your company is a step that should not be taken lightly. The logo is going to represent the company, and if it turns out that it is not portray the right message, you are going to have a hard time rebuilding your brand that was built around a bad custom logo.

Hence, the logo design firm you choose for your business needs to be extremely illustrative of your company and what you sell. It must be a design that will be relevant for a long time and clearly and quickly get across what your business is about to the target market.

A logo does not always just contain an illustrated image. It may also have some sort of wording or show the name of your company or product. If designed, a logo lets your customers know that your business is highly credible and should be trusted.

A logo designer that understands their job can pass on the character and personality of your company, making customers want to spend money on your product. With the best logo design possibly, you have a better opportunity of you getting new customers and having a successful business.

You’ll find Robert’s Mindmap (in PDF, html and mm formats!) plus the webinar replay, both in video and audio, below. Remember, Robert literally wrote the book for this webinar, so pick up your copy of the TakeActionPlan today!

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If you’re approaching your business the correct way you’re continually building your own information products empire in your area of expertise.

That means you’re producing books or manuals, or audio and video- based training materials. Maybe it’s CDs or DVDs. Doesn’t matter. The important thing is you’ve got a number of products you can promote via you speaking engagements, through your website, by joint venturing, or by any other number of methods.

Now let’s ask the tough question. If you’re having any degree of success you may now be wearing all of these hats (and more):

• public speaker
• marketer of your speaking services
• information product developer
• shipping clerk
• CD or tape duplicator
• binder assembler
• customer service manager
• order taker
• travel planner
• delivery person

So you’ve got to ask yourself which of these hats should you be wearing? Where should you be applying your time and efforts to maximize your business?

When you’re first starting out you probably should do it all yourself. You need to have an understanding of what is involved in producing and delivering your products to your customers.

But if your business is growing you’ll quickly find out that too much of your time is being spent on the mundane tasks – copying binders (or running to Kinko’s), duplicating CDs and labeling them, packaging things together, putting products in boxes, running down to the post office or UPS, etc. Which means you’re not spending your time where you get the biggest bang for your buck – sales, marketing, product creation and, for some, public speaking.

When is the right time to outsource your duplication and fulfillment requirements? Ultimately, you’ll have to decide when that time is for yourself. But what do you value your time at? $100 per hour, $200 per hour, more? Then how long does it make sense for you to be spending your time doing $10 or $20 per hour tasks? If you’re spending an hour per day running products to the post office that’s an hour you’re not investing in your real bread and butter. And what is your opportunity cost?

When you’re spending time working in your business rather than working on your business then opportunities will slip by without you even noticing them. There is a time when outsourcing your product duplication and fulfillment requirements makes sense – both from a time management and a financial standpoint. When is that time right for you?

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Trying to do your own product fulfillment is Mistake #3 in Bret Ridgway’s course
“The 50 Biggest Mistakes I See Information Marketers Make.” How many of the mistakes are you making and what’s it costing you?  Pick up your FREE Information Product Launch Checklist.

When the event is over, move the emails you want to keep into your “swipe file” and delete the folder.

For even better productivity, Organize Your Online Business!

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One of the most important action steps is to get organized. This is never more true than in an Online Business. What starts as a simple website with a few articles can quickly mushroom to 15 websites with 500 articles, 7 products, multiple audios – and you’ve lost control of all of it!

That’s why organization is so important to an Online Business. It provides the systems that allow the business to grow, quickly and painlessly. Here are five ways you can start to organize your Online Business.

1. Keep a Web Owner’s Manual. This physical notebook should have a page dedicated to each website with the passwords, registrar and other pertinent information. Plus you’ll want a master list of all the URLs you own.

It’s amazing how quickly you can accumulate a long list of domains. Early in my business I lost an important URL because I had forgotten I owned it and failed to renew it on time. This was a costly error and one that could have been corrected with a Web Owner’s Manual.

2. Inventory Your Assets. Not just your physical items like your computers and printers, but also your intellectual assets. I found that I was spending too much time looking for “that video” that I knew I had created – but forgotten which domain I put it on. With more than 75 active domains it sometimes took hours to find the one I needed. Now with a single list of all of my videos (and another for audios) I can find anything with a simple electronic search.

3. Set Up A Dashboard. You have a choice of how you start your browser. Why go to MSN or Yahoo or AOL and immediately get distracted by the latest news? Instead, set up your own web page with links to all of the sites that you use regularly. Then set this page as your Home page.

It’s much faster to click on the Home button, then on the name of the site than it is to type it in. And even faster than using favorites or bookmarks, if your list is as long as most peoples’!

4. Create a Productivity Folder. Even though my most frequently used documents are organized in various folders inside My Documents, I find it very helpful to have links to them in a single folder on my desktop. That way I can open that folder and immediately click to open the documents I’m likely to use daily. That saves having to navigate through multiple layers to find them.

Why not put them into the same folder to start? Because it makes more sense to have them spread out. For example, my profitability analyses are with the web documents for each site. The daily activity report is with Business Planning Reports, etc. Having the productivity folder provides quick access to the things I am most likely to update frequently.

5. Track Your Success. Once you’ve determined your revenue generating activities, then you need to find a way to measure your revenue as well as those activities. I use a Success Factors report which is updated daily. It includes all the sources of revenue for the day, as well as the revenue producing activities completed such as articles written, newsletters sent, teleseminars delivered, and sites built. It’s a one-page summary of daily revenue so you can see exactly where you are every day of the month. No surprises here!

With just a few tools and some consistent attention, you can get – and keep – your Online Business organized.

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But are you ready to offer an affiliate program? Here are three signs that that you’re ready.

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So how do you return the favor? By providing an excellent affiliate program for them. Here are five steps that will bring you closer to that goal.

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