PPC Advertising FAQs
By Jeanette
By far the fastest way to get traffic to your site is to pay for it. Pay-per-click (PPC) ads, such as Google’s Adwords or Yahoo’s Search Marketing, provide a quick way to boost the number of visitors coming to your site.
Topics: Advertising, FAQs
Videos: NoteTab Text Processor
By Jeanette
I highly recommend you use a text processor for writing your email messages, particularly if you send plain text emails. While I use Textpad, many of my clients use Notetab’s free version. Here are a couple of short videos that show you how to use Notetab to format your emails.
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Topics: Autoresponders, How To's, Productivity
Videos: AdTracker Basics
By Jeanette
Ad tracking links are a critical component of measuring the effectiveness of your marketing. With a tracking link, you can measure how many people click on the link. That lets you compare the effectiveness of one email versus another in an autoresponder sequence. It lets you know which link is clicked more frequently than others. And when your ad tracking links are integrated with 1ShoppingCart, you can see which links led to sales.
This is a series of videos showing how to use the ad trackers built into 1ShoppingCart. Even if you don’t use that system, you’ll learn enough from this video series to understand how and why to use ad trackers in any system.
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Topics: Autoresponders, How To's, Tracking Success
Testing & Tracking Webinar Posted
By Jeanette
If you’ve been putting off improving your website through testing - you’ve just run out of excuses! In a 90-minute webinar, Dr. Jeanette Cates, went through:
- The 5-Step process of testing and tracking
- Examples of the questions you can answer with testing
- The major free tools available for testing - and how to choose which is best for you
- Next steps to take to start using testing to improve your sales
The replay has been posted for all members, along with a copy of the slides. You’ll also find related materials added to the site over the next few days.
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Topics: Affiliate Marketing, Pay Per Click, Sales Sites, Tracking Success
Webinar July 31: Test and Track
By Jeanette
You’ve heard the expression “Test, Track and Tweak” to describe the Online Marketing process. This webinar will reveal some simple methods to help you get started with that process. Join us for this Topic of the Month and get YOUR questions answered. Can’t make it live? Submit your questions ahead of time on the Incubator Suggestion box.
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Topics: Open Calls, Tracking Success
Are You an Information Marketer or a Fulfillment House?
By Jeanette
Congratulations, you’re an information marketer. Maybe you’ve just developed your first product or maybe you’re an old pro who’s been at it for a while.
If you’re approaching your business the correct way you’re continually building your own information products empire in your area of expertise.
Topics: Info Products, Outsourcing, Productivity
Webinar June 27: Anatomy of a SalesLetter
By Jeanette
One of the key components of your online sales process is your salesletter. But for many new online business owners the salesletter remains a mystery. In this month’s webinar you’ll see the 17 parts of a good sales letter and what goes into each part. Plus you’ll see an easy way to put your sales letter together quickly. Join us!
Topics: Calendar, Info Products, Sales Sites
June’s Open Call Posted
By Jeanette
Every month’s open call is different. In this call, we talked about which shopping cart to use - and how a shopping cart works with your merchant account. How to build attendance for your next event. We looked at site structure for an affiliate marketing business model. And I did a website review for a new site from Ray and Rosie.
Members can watch the replay at
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Topics: Affiliate Marketing, Open Calls, Sales Sites, Websites
Open Call June 9
By Jeanette
8:00 pm Eastern
Allow about 90 minutes for the call
This is an open call with no set agenda. Here’s where you can get your questions answered. I’ll have the phone lines open plus the webinar screen ready to go. Bring your questions and ideas that you want feedback and input on - and we’ll take care of them on the call. Members only, so it is a safe environment for you.
Topics: Calendar, Open Calls
Double Your Investment - This Week Only
By Jeanette
As the noise and confusion grow in the Internet marketing arena, there is a greater chance you’ll get lost in the melee. Especially if you are new to running an online business.
That’s one of the reasons I created the Online Success Incubator. The Incubator provides a nurturing environment for new business owners. It is a single point where you can get the nitty-gritty, step-by-step instructions you need.
Topics: Announcements, Bonuses, Calendar, Teleseminars & Webinars