Should I Buy This Product? (Free)

February 2, 2008 by Jeanette Cates · Leave a Comment 

5 Questions To Save You Money And Reduce Information Overhead

One of the exciting things about doing business online is the rapidly changing landscape. There are new technologies, new tactics, and new  products coming onto the market daily. It’s a constant parade of new offers.

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Three Parts of an InfoProduct

January 16, 2008 by Jeanette Cates · Comments Off 

When we see the finished product, we rarely think about the parts that go into it. We just look at the box and say “great product.”  But in the case of an information product, there are three distinctive parts: content, packaging and delivery. Let’s look at each separately.

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Byte Sized Information Products (Incubator)

January 16, 2008 by Jeanette Cates · Leave a Comment 

Wired magazine recently featured an article on the “Snack Culture” in which they emphasized the need for smaller pieces of information that just provide a “taste” of topics. So how can information marketers take advantage of this need for smaller pieces of information?

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