Videos: AdTracker Basics

August 16, 2008 by Jeanette · Comments Off 

Ad tracking links are a critical component of measuring the effectiveness of your marketing. With a tracking link, you can measure how many people click on the link. That lets you compare the effectiveness of one email versus another in an autoresponder sequence. It lets you know which link is clicked more frequently than others. And when your ad tracking links are integrated with 1ShoppingCart, you can see which links led to sales.

This is a series of videos showing how to use the ad trackers built into 1ShoppingCart. Even if you don’t use that system, you’ll learn enough from this video series to understand how and why to use ad trackers in any system.

Please Login or Register to read the rest of this content.

Webinar July 31: Test and Track

July 29, 2008 by Jeanette · Leave a Comment 

You’ve heard the expression “Test, Track and Tweak” to describe the Online Marketing process. This webinar will reveal some simple methods to help you get started with that process. Join us for this Topic of the Month and get YOUR questions answered. Can’t make it live? Submit your questions ahead of time on the Incubator Suggestion box.

Please Login or Register to read the rest of this content.