Success Stories > Dave Nicholson
Dave Nicholson
Success Story
From factory worker to PLR powerhouse
For years, Dave Nicholson worked side-by-side with John at Nissan, fitting parts onto car doors at breakneck speed to keep up with the production line. It was exhausting, repetitive work and both of them knew they were destined for something more.
After watching John successfully turn his eBay knowledge into a physical DVD course, Dave decided to follow in his footsteps by creating and launching his own product. Within just two weeks, he had his first product live.
Today, Dave has generated over $1 million in sales and is a leading expert in the PLR world.
$1,000,000+
in revenue
31,500+
products sold
20,500+
affiliate sales
Their Story
Striving to break free from the 9-to-5
Before discovering the power of digital products, Dave was stuck in a gruelling job at Nissan, working alongside John Thornhill himself. Their days were spent endlessly fitting parts to car doors, with little time to think about a better future.
That all changed when John created his first product. It was an eBay training course packaged onto a DVD. After seeing his friend make real money online, Dave realized that if John could do it, so could he.
Determined to take control of his future, Dave created his first digital product in just two weeks. It was a simple guide, but it worked... and the the sales started rolling in.
Their Goal
Creating a sustainable income stream
While Dave had a successful launch, he knew he couldn't just rely on a short-term win.
If he wanted to escape the 9-to-5, he needed a business that would generate passive income and allow him to scale his revenue over time.
The ultimate vision? A business that would keep growing, even when he wasn’t actively working on it.
'John's techniques stand out from the crowd and never fail to deliver.'
Dave Nicholson, PLR-Monster.com
Their Solution
Leveraging PLR to scale fast
Dave quickly realized that he didn’t need to build everything from scratch every time.
Instead of just creating one-off digital products, he set his sights on creating PLR (private label rights) products.
These are done-for-you digital products that customers could:
By following John’s proven launch system, Dave learned how to create high-value PLR packages and launch them to hungry buyers.
With each launch, his revenue and customer base grew and his authority in the industry solidified.
This is an actual picture of where Dave and John used to work.
Their Success
A multi-million dollar PLR empire
Today, Dave runs a wildly successful business offering a range of ready-made PLR content, including:
Dave's products have since helped thousands of people start and grow their own online businesses.
Four of them have been awarded JVZoo Product of the Day.
His story is proof that with the right strategy and guidance, anyone can escape the 9-to-5 grind and build a business on their own terms.
Ready to take the next step?
Remember, Dave built ALL of this the hard way... before AI even existed.
Today, the AI tools inside Online Success Coaching make it easier than ever to create, launch, and automate profitable digital products.
If Dave went from the Nissan factory floor to building a multi-million dollar business, imagine what you can do now that AI can do the heavy lifting for you.
No more staring at a blank screen
AI generates your sales copy, emails, and landing pages in minutes.
No more creating products from scratch
AI helps you craft ebooks, video lessons, and even entire courses automatically.
No more struggling to drive traffic
John’s proven system leverages done-for-you traffic to bring you hands-free sales.